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w/ Jose Luis,
from Jose Luis Sin Censura
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After graduating from
Long Beach State University with a bachelor’s degree
in Marketing and Communications, Ted Holcomb set out to
make a name for himself in the world of Marketing and Promotions.
His first job was head of Marketing for a start-up shopping
center in Anaheim, CA. There he found his niche marketing
to the Latin community. Within a couple of years, this retail
center became a staple for Latin families in Orange County.
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w/ Gustavo Rivera |
During his tenure as
Marketing Director he established such promotions
as Lucha Libre, a Spanish wrestling show for families, Mexicanisimo,
a Spanish dance show that was televised for 2 years on Channel
22 KWHY, ASSA - Anaheim Speed Soccer Association, an indoor
soccer league catering to Hispanic families, Banda concerts
every weekend featuring some of Orange Counties hottest
Latin groups. The promotion that intrigued him the most
however, was his annual Carnivals that drew over 10,000
families each event. The goal of these promotions was to
give Latin families a place to enjoy free entertainment
and improve traffic flow for the shopping center. The Facility
was soon recognized by the Orange County Register as being
one of “The Best Places To Shop” in Anaheim
in there annual “The Best of Orange County”
Magazine.
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w/ Jarocho & Esmeralda,
from Cuanto Cuesta El Show
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In 1996,
Ted broke out on his own and established a promotions company
called Fiesta de Carnival. The original plan was to be a
full-service promotional agency that provided Latin entertainment
and advertising advice to shopping centers and retail outlets
targeting this growing community. Soon he found that there
was no better way to attract families to a facility than
his Carnivals and street fairs. He soon specialized in these
festivals that include huge carnival rides, games, live
music and mexican barbecue. “Our goal is to give Latino
families in Southern California a show that’s reminiscent
to Carnaval back in there homeland.” “We always
try to have live Latin music, Folklore Dance Shows and Mariachis
at every event.” Ted now organizes more than 30 shows
per year.
Although the Carnivals
take up most of his time, he still enjoys consulting and
meeting new clients wanting to reach the Latin market.
